THE BOBBY BRAND

Bobby Hotel is the vibrant lifestyle-driven refuge in the heart of Nashville, welcoming even the most selective of travelers who seek a magnetic blend of Southern hospitality and New South innovation. Ever-mysterious, Bobby is a nomad at heart; whether it’s sipping whiskey on the rocks, commissioning a new painting to add to a wide collection, or scoring vintage records, let Bobby be your guide through Nashville’s creative dynasty. With quirky treasures and collections from Bobby’s travels throughout, the visual vocabulary of the brand needed to reinforce the world-traveler spirit and charm. Bobby is everywhere and no-where at once, exuding Southern warmth, always with grit, true to Nashville of yesterday and today with surprises and delights at every turn for guests.